The Air Jordan 1 Low Receives Iconic “Black Elephant” Treatment
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
A print first introduced and immortalized in sneaker culture by Tinker Hatfield.
Set to release alongside the matching WNBA-themed Air Jordan 12 colorway.
A colorful take on the deconstructed series.
MJ’s journeys with the Tar Heels and Bulls collide on this retro makeup.
The kicks are expected to launch this coming August.
A women’s-exclusive look for the lifestyle sneaker.
The South Beach retailer’s next collab will likely drop during Art Basel this December.
Rich Paul’s New Balance 550 “Forever Yours” collab, the Air Jordan 7 “Chambray” and more are also dropping.
A Travis Scott x Jordan Brand event that includes a trip to Egypt for Scott’s upcoming performance.
