Official Look at the Air Jordan 12 “Cherry”
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
After releasing back in early August of this year.
The silhouette’s standard leather upper has been modified with a smooth suede.
Paying homage to the “DMP” colorway from 2006.
Featured alongside LOEWE x On, AURALEE x New Balance, Above the Clouds x ASICS and more.
The latest basketball shoe from Jordan Brand combines various shades of blue just in time for the Fall lineup.
The coveted sneaker makes its return alongside the latest projects from AMBUSH x Nike, Rick Owens DRKSHDW x Converse and more.
The multi-colored AJ3 will be part of a six-sneaker collection.
