Jordan Brand Converted the Air Jordan 1 Into a Platform Boot
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
First appearing in a street-ready triple black finish.
Featuring Gore-Tex materials for all-weather comfort.
In addition to the release of much-anticipated collaborations between JJJJound x New Balance, Bad Bunny x adidas, Chris Paul x Jordan Brand and more.
Teased previously, the colorway is now expected to release next month.
Featuring the Air Jordan 1 Zoom CMFT 2, Dunk Low, Air Max 1 and Blazer Mid.
We find out how the New England native met MJ and dive into the process behind building his custom Jordan shoes.
With contributions from CPFM x Nike, ‘Demon Slayer’ x Crocs, Spyder x Reebok and more.
