Jordan Brand

Jordan Brand Top 10

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Editors’ Picks: Our Favorite Sneakers of 2023
Footwear

Editors’ Picks: Our Favorite Sneakers of 2023

The Hypebeast team shares its favorite pickups of the year.

The Air Jordan XI Retro “Gratitude” Release Tomorrow is a Thank You to Fans
Footwear

The Air Jordan XI Retro “Gratitude” Release Tomorrow is a Thank You to Fans

Presented by Jordan Brand
Following a November shock drop, this time around with additional family sizing.


The Air Jordan XI Retro “Gratitude” Is the Ultimate ‘Thank You’ to OG Fans
Footwear

The Air Jordan XI Retro “Gratitude” Is the Ultimate ‘Thank You’ to OG Fans

Presented by Jordan Brand
Jordan Brand took to the streets with the LA Bike Life Crew to hand out AJ XI pairs to the community as a tribute to decades of support.

"Smoke" Covers the Air Jordan 6 Low Golf
Golf

"Smoke" Covers the Air Jordan 6 Low Golf

Utilizing “Tour Yellow” accents.

Jordan Brand Adds the Air Jordan 1 Low to Its Chinese New Year Celebration
Footwear

Jordan Brand Adds the Air Jordan 1 Low to Its Chinese New Year Celebration

Arriving with its own Jumpman-stamped red envelope.

Official Images of the Air Jordan 2 Low "Christmas"
Footwear

Official Images of the Air Jordan 2 Low "Christmas"

Santa Claus-inspired red and Christmas tree-friendly green accents nod to the December holiday.

The Air Jordan 11 "Gratitude" Guides This Week's Best Footwear Drops
Footwear

The Air Jordan 11 "Gratitude" Guides This Week's Best Footwear Drops

With contributions from sacai x Nike, JJJJound x Reebok, Stampd x UGG and more involved as well.

Hypegolf List: The Best Golf Shoes of 2023
Golf

Hypegolf List: The Best Golf Shoes of 2023

Reliving the last 12 months in golf footwear.

Tausha Sanders and the A Ma Maniére x Air Jordan 5 "Dawn" for Hypebeast's Sole Mates
Footwear

Tausha Sanders and the A Ma Maniére x Air Jordan 5 "Dawn" for Hypebeast's Sole Mates

The Her Grails founder discusses her sneaker journey, advocating for equality in the footwear industry and the importance of community.

Jeff Green Flexed a Chrome Pair of Air Jordan 11s Against the Denver Nuggets
Footwear

Jeff Green Flexed a Chrome Pair of Air Jordan 11s Against the Denver Nuggets

Take a first look at the previously-unseen PE.

Jordan Brand Brings "Realtree" and "Denim" Detailing to the Air Ship
Footwear

Jordan Brand Brings "Realtree" and "Denim" Detailing to the Air Ship

The two unique looks are said to be releasing in mid December.

Rui Hachimura Receives an Air Jordan 38 PE
Footwear

Rui Hachimura Receives an Air Jordan 38 PE

Nodding to the Lakers forward’s Japanese roots.

 

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