Official Look at the Air Jordan 17 Low “Lightning”
Jordan Brand Top 10
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Priced at $300 USD, the pair arrives with its own briefcase.
The new colorway is now expected to land on shelves this July.
With another Travis Scott x Air Jordan 1 Low OG, the Issey Miyake x New Balance MT10O and more arriving as well.
Take an official look at the all-black sneaker here.
“Always Go Forward” and “Do Not Lean On The Doors” are stamped on the sneaker.
Inspired by Jordan’s appearance in the 1993 McDonald’s commercial.
Enlisting Ye and both their kids to be in the promotional video for the collection launch.
The long-awaited sequel is expected to release later this month.
The new colorway is set to launch later this month.
Releasing alongside Bad Bunny’s last adidas Campus collab, the latest from JJJJound x Reebok, a new NOCTA x Nike Hot Step 2 and more.
From the basketball court, to the baseball diamond and finally to the golf course.
