Official Images of the Air Jordan 1 Low OG “Mocha”
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Coming alongside new sneakers from New Balance, ASICS, adidas and more.
Dressed predominantly in a pristine white.
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Jordan Brand
Inspired by the audacious identities of the French, the heritage brand honors Michael Jordan’s historic days in Paris as the 2024 Paris Olympics kick off.
Look out for the There Skateboards x Nike SB Dunk Low, Joe Freshgoods x New Balance 990v6 and more to arrive as well.
The celebrated pro golfer explains why ‘being a sneakerhead is a privilege.’
From Michael Jordan’s Dream Team kicks to this year’s Paris-inspired Js.
Sporting an all-white upper with “Metallic Silver” detailing at the midsole.
