Jordan Brand Continues Flight Utility Design Spirit With New Models
Jordan Brand Top 100
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Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Showcasing an obsession with flight.
A closer look at the conglomerated new sneaker.
Good luck keeping these clean.
The latest iteration of the iconic basketball shoe.
A contrast to its “Bred Cement” edition.
Sending sneakerheads into a spiral of speculation.
Including the Air Jordan 4 and Jordan Why Not Zer0.2.
A new batch of drops from the desk of Don C and Jordan Brand.
Along with models from Prada, John Geiger, Versace and more.
How does this drop compare to previous “Chicago,” “Bred” and “Black Toe” releases?
Jordan Brand brings back one of its most popular Team Jordans.
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