Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

Sole Mates: Joe La Puma and the Air Jordan 4
Footwear

Sole Mates: Joe La Puma and the Air Jordan 4

The ‘Sneaker Shopping’ host discusses his history with the AJ4, what he learned from working at sneaker stores, his favorite ‘Sneaker Shopping’ moments and more.

Detailed Look at Victor Oladipo's Air Jordan 35 “NaYouBiko” PE
Footwear

Detailed Look at Victor Oladipo's Air Jordan 35 “NaYouBiko” PE

Drawing inspiration from the colors of Nigeria’s flag.


Air Jordan 12 "Twist" Offers Chicago Bulls Home Colors
Footwear

Air Jordan 12 "Twist" Offers Chicago Bulls Home Colors

Take a first look at the just-revealed colorway.

Bubba Watson Reveals His Air Jordan 4 Golf PE For the Masters Tournament
Golf

Bubba Watson Reveals His Air Jordan 4 Golf PE For the Masters Tournament

“If I wasn’t ready for the Masters, I am now!” Watson proclaimed in the caption of his shoe-debuting Instagram post.

Air Jordan 5 "Toro Bravo" Brings the Fire in This Week's Best Footwear Drops
Footwear

Air Jordan 5 "Toro Bravo" Brings the Fire in This Week's Best Footwear Drops

Alongside other high heat drops like the Wasted Youth x Nike SB Dunk Low and Kim Jones’ new Converse collection.

Jordan's LS Slide Combines Utilitarian Stash Pockets With Solarsoft Comfort
Footwear

Jordan's LS Slide Combines Utilitarian Stash Pockets With Solarsoft Comfort

The heel can also be removed for a customized fit and style.

A Ma Maniére Announces Official Release Date for Its Air Jordan 3 Collaboration
Footwear

A Ma Maniére Announces Official Release Date for Its Air Jordan 3 Collaboration

The luxurious kicks will also be accompanied by a full co-branded apparel collection.

First Look at Zion Williamson's Jordan Zion 1 (UPDATE)
Footwear

First Look at Zion Williamson's Jordan Zion 1 (UPDATE)

The former #1 overall pick and New Orleans Pelicans forward’s first signature sneaker.

Stefon Diggs Signs Endorsement Deal with Jordan Brand
Footwear

Stefon Diggs Signs Endorsement Deal with Jordan Brand

The All-Pro wide receiver joins other standouts like Bobby Wagner and Chase Claypool on the Jumpman’s football roster.

Detailed Look at the Air Jordan 1 "Pollen"
Footwear

Detailed Look at the Air Jordan 1 "Pollen"

Simple and clean, with plenty of Wu-Tang-esque flair.

Jordan Brand Presents Summer 2021 Retro Collection
Footwear

Jordan Brand Presents Summer 2021 Retro Collection

Four fresh Air Jordan 1s, the revival of beloved styles like the Air Jordan 7 “Flint” and Air Jordan 11 Low “Citrus” plus much more.

Here's a Detailed Look at the Air Jordan 1 "Electro Orange"
Footwear

Here's a Detailed Look at the Air Jordan 1 "Electro Orange"

Reminiscent of the highly lauded Air Jordan 1 High “Shattered Backboard” series.

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