Jordan Brand

Jordan Brand Top 100

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Industries
Founded 1984
Headquarters Portland, OR, United States

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Description

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections

On-Foot View of J Balvin's Air Jordan 2 Collaboration
Footwear

On-Foot View of J Balvin's Air Jordan 2 Collaboration

The reggaeton artist reworks the Jordan model with padded uppers and playful graphics.

Official Images of the Air Jordan 6 "Red Oreo"
Footwear

Official Images of the Air Jordan 6 "Red Oreo"

Speckled details arrive across the midsole molds and lace toggles and heel pieces.


Here's an In-Depth Look at the Air Jordan 1 "Friends & Family" PE Sample
Footwear

Here's an In-Depth Look at the Air Jordan 1 "Friends & Family" PE Sample

Done up in a top-to-bottom chameleon outfit.

$3 Million USD 1986 Michael Jordan Fleer Rookie Card Leads Christie's 'Six Rings – Legacy of the GOAT' Auction
Footwear

$3 Million USD 1986 Michael Jordan Fleer Rookie Card Leads Christie's 'Six Rings – Legacy of the GOAT' Auction

Along with five career-defining sneakers.

Travis Scott x Air Jordan 1 Low "Reverse Mocha" To Reportedly Release Soon
Footwear

Travis Scott x Air Jordan 1 Low "Reverse Mocha" To Reportedly Release Soon

Samples of the long-awaited sneaker date back to September 2021.

Air Jordan 1 Low Golf Gets the "Shattered Backboard" Treatment
Golf

Air Jordan 1 Low Golf Gets the "Shattered Backboard" Treatment

Jordan Brand injects more iconic energy into its golf category.

Closer Look at J Balvin's Air Jordan 2 Collaboration
Footwear

Closer Look at J Balvin's Air Jordan 2 Collaboration

The Colombian crooner equips the kicks with cloud graphics and glow-in-the-dark soles.

On-Foot Look at the Air Jordan 11 "Cherry"
Footwear

On-Foot Look at the Air Jordan 11 "Cherry"

Expected to release around the holidays as usual.

Joe Freshgoods' New Balance 9060 "Inside Voices" Collab Touches Down In This Week's Best Footwear Drops
Footwear

Joe Freshgoods' New Balance 9060 "Inside Voices" Collab Touches Down In This Week's Best Footwear Drops

Accompanied by the CLOT x Air Jordan 5 Low, Air Jordan 4 “Military Black” and more.

Sole Mates: Perry Shum's fragment design x Air Jordan 1 High and Gregory Lam's AJ3 "Black Cement"
Footwear

Sole Mates: Perry Shum's fragment design x Air Jordan 1 High and Gregory Lam's AJ3 "Black Cement"

IMAGE NY’s co-founders speak on Queens’ creativity, the rarest PE that’s been brought into the shop and more.

First Look at the Air Jordan 1 Low OG "UNC"
Footwear

First Look at the Air Jordan 1 Low OG "UNC"

Tar Heel-inspired colors once again take center stage.

This Air Jordan 11 CMFT Low Is Inspired by “Concord” and “Bred”
Footwear

This Air Jordan 11 CMFT Low Is Inspired by “Concord” and “Bred”

Releasing in the coming weeks.

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