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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

atmos and ASICS Rejoin for Grey GORE-TEX GEL-Lyte
Footwear

atmos and ASICS Rejoin for Grey GORE-TEX GEL-Lyte

All-weather runners.
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9.4K   0 Comments
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How Trail Runners Became This Season’s Favorite Silhouette
Footwear

How Trail Runners Became This Season’s Favorite Silhouette

From rave culture to Supreme collaborations.
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29.1K   0 Comments
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ASICS GEL-Lyte V Joins The "Honey Ginger" Family
Footwear

ASICS GEL-Lyte V Joins The "Honey Ginger" Family

More suede kicks for your Fall rotation.
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4.7K   0 Comments
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ASICS GEL-DS Sneaker OG Dons Edition Is Back in All-Black
Footwear

ASICS GEL-DS Sneaker OG Dons Edition Is Back in All-Black

A pair suitable for everyday wear.
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2.7K   0 Comments
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ASICS Celebrates Halloween with Glow-in-the-Dark Pack
Footwear

ASICS Celebrates Halloween with Glow-in-the-Dark Pack

It’s lit.
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4.4K   0 Comments
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ASICS Brings Suede to the GEL-Lyte III "Honey Ginger"
Footwear

ASICS Brings Suede to the GEL-Lyte III "Honey Ginger"

A soft finish for the seasonal colorway.
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6.4K   0 Comments
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ASICS Shakes Things Up With "Hampton Green" GEL-Lyte III
Footwear

ASICS Shakes Things Up With "Hampton Green" GEL-Lyte III

Fuzzy fall sneakers.
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7.8K   0 Comments
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Extra Butter & ASICS Pay Homage to Ghostface Killah With "Pretty Toney" Capsule
Footwear

Extra Butter & ASICS Pay Homage to Ghostface Killah With "Pretty Toney" Capsule

Honoring a legend.
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9.8K   0 Comments
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ASICS' GEL-Lyte III Receives A "Spice Route" Makeover
Footwear

ASICS' GEL-Lyte III Receives A "Spice Route" Makeover

A split tongue with spice.
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3.5K   0 Comments
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Patta x ASICS GEL-Mai Knit "Rose Cloud" Closer Look
Footwear

Patta x ASICS GEL-Mai Knit "Rose Cloud" Closer Look

Available now via Patta with a worldwide release slated for November.
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4.3K   0 Comments
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ASICS Uses Microwaves to Create Custom Midsoles in as Little as 15 Seconds
Footwear

ASICS Uses Microwaves to Create Custom Midsoles in as Little as 15 Seconds

With plans to tie the concept with in-person customizations.
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4.3K   0 Comments
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ASICS Gives the GEL-Lyte V A Tonal Suede Update
Footwear

ASICS Gives the GEL-Lyte V A Tonal Suede Update

Two new colorways for your fall sneaker rotation.
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5.4K   0 Comments
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