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ASICS

ASICS Top 10

Profile

Industries
Footwear
Founded September 1, 1949
Headquarters Kobe, Japan

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Description

ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports, incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan. The company’s trademark branding of crossed stripes first made its debut in the Mexico 66 design and has since become ubiquitous.
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Latest Collections

ASICS Lights Some Fireworks With Upcoming Gel-Respector "4th of July" Pack
Footwear

ASICS Lights Some Fireworks With Upcoming Gel-Respector "4th of July" Pack

Independence Day inspired.
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3.0K   0 Comments
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ASICS Brings Clean Blush Hues to the GEL-Lyte III & GT-Cool Xpress
Footwear

ASICS Brings Clean Blush Hues to the GEL-Lyte III & GT-Cool Xpress

Pastel shades for two ASICS classics.
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ASICS Adds the GEL-Lyte V to This Summer's "Bright" Pack
Footwear

ASICS Adds the GEL-Lyte V to This Summer's "Bright" Pack

Breathable mesh meets grey suede and bold red accents.
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ASICS GEL-Lyte III Reworked in Iconic "Tiffany" Aqua
Footwear

ASICS GEL-Lyte III Reworked in Iconic "Tiffany" Aqua

Minus KITH and Diamond Supply Co.
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5.8K   0 Comments
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The True Cost of Running Shoes
Footwear

The True Cost of Running Shoes

Do adidas and Nike profit as much as you think?
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86.8K   0 Comments
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monkey time's ASICS Tiger Collaboration Is One of Its Best To-Date
Footwear

monkey time's ASICS Tiger Collaboration Is One of Its Best To-Date

Officially dubbed “Olive Crown.”
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6.4K   0 Comments
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The Best ASICS GEL-Respectors to Date Drop This Summer
Footwear

The Best ASICS GEL-Respectors to Date Drop This Summer

Highlighted by premium suede throughout.
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Sneakersnstuff Looks Forward to a Day at the Beach With Its ASICS GT-Cool Xpress
Footwear

Sneakersnstuff Looks Forward to a Day at the Beach With Its ASICS GT-Cool Xpress

Who doesn’t love a day at the beach?
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3.7K   0 Comments
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A First Look at the atmos x ASICS GEL-Lyte III "Duck Camo"
Footwear

A First Look at the atmos x ASICS GEL-Lyte III "Duck Camo"

What the duck?!
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19.4K   0 Comments
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Slam Jam Adds a Gradient to the ASICS GEL-Lyte III
Footwear

Slam Jam Adds a Gradient to the ASICS GEL-Lyte III

Fade to black.
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4.6K   0 Comments
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KITH Just Dropped An Exclusive "Cockatoo Green" ASICS GEL-Lyte III
Footwear

KITH Just Dropped An Exclusive "Cockatoo Green" ASICS GEL-Lyte III

Ronnie Fieg and company’s latest “Kithstrike” came and went.
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11.8K   0 Comments
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size? & ASICS Bring Italian Craftsmanship to the GEL-Kayano
Footwear

size? & ASICS Bring Italian Craftsmanship to the GEL-Kayano

Not to mention a clean “Triple White” colorway.
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6.4K   0 Comments
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