Charles Leclerc and Chivas Regal Debut a 16-Year Whisky Built From the Ground Up

Chivas Regal is officially expanding its footprint in sport and culture with the launch of a new limited-edition release, co-created alongside F1 superstar Charles Leclerc. Announced in Miami ahead of the Grand Prix, the drop marks the first 16-year-old expression tied directly to the Ferrari driver, and more notably, the first time Leclerc has stepped into the role of co-creator rather than ambassador. The result is the brand’s considered entry into the sport, built around the number that has followed the driver throughout his career.

The project began with a challenge. Leclerc pushed Chivas Regal’s Master Blender Sandy Hyslop to create something entirely new, sparking a back-and-forth that shaped the final blend. What landed is a composition of 16 whiskies, each aged a minimum of 16 years, anchored by the rich, sherry cask-matured character of Longmorn. Leclerc’s involvement went beyond surface level as he traveled to Scotland, worked through multiple profiles, and ultimately helped define the direction of the whisky.

“16 has always been more than a number to me – it’s something I’ve carried my whole career.” said Charles Leclerc, Global Brand Ambassador, Chivas Regal. “Going to Scotland, seeing the distilleries, understanding the obsession behind every cask inspired me to create my own blend. Chivas Regal and I share the same belief that the standard you set today is just the starting point. I pushed Sandy to go further. He pushed me to think differently. Chivas Regal 16 felt like the natural next step in our partnership, creating something truly extraordinary together.”

Now available nationwide at a $69.99 USD price point, the release leans into a flavor profile that matches its positioning which is layered, warm, and built with depth, moving from mandarin and honey into toasted oak and spice. But beyond the liquid, the drop signals a luxury spirits campaign integrating a star of Charles Leclerc’s caliber to be fully integrated and involved in the campaign and product process.

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