BLACKPINK's LISA Is Officially a Part of the Nike Family
The K-pop icon is the latest to join the Swoosh.
Summary
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Global superstar LISA has officially entered a long-term partnership with Nike, a move that aligns her influence as a rapper, dancer, and style icon with the brand’s commitment to excellence and craft
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Drawing from her roots as a trainee who saved her allowance for Nike Dunk Highs, the BLACKPINK member now integrates the brand into her high-intensity dance and Pilates routines, recently debuting as the face of the Air Max 95 in Paris
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Through this collaboration, LISA aims to champion global self-expression and female empowerment, encouraging women to use versatile athletic fashion as a tool for personal confidence and fearless individuality
In a move that unites global pop royalty with the pinnacle of athletic excellence, LISA—the multi-hyphenate rapper, dancer, and style icon—has officially signed a long-term partnership with Nike. From her early days as a trainee in Bangkok saving her allowance for a pair of Dunk Highs to her recent solo triumph with Alter Ego, the BLACKPINK superstar has always viewed movement and fashion as inseparable.
LISA’s debut as a Nike athlete was marked in Paris, where she was spotted in the iconic Air Max 95, a silhouette deeply rooted in the subcultures of music and self-expression. For LISA, this partnership is a natural evolution of her “obsession with excellence.” Whether she is perfecting grueling choreography or finding balance through Pilates, her training routine is built on the same versatility that Nike champions. “For me, it’s about staying energized for everything I do,” she shares, noting that fashion remains her primary tool for confidence both on and off the stage.
As she enters this new chapter, LISA is focused on more than just the gear; she is on a mission to empower. Through her work with Nike, she aims to inspire a new generation of women to be fearless in their self-expression. “I want to encourage women everywhere to embrace who they are through what they wear,” she says. Welcoming LISA to the family isn’t just about a new face for the brand—it’s about bringing her unparalleled energy to a global stage where sport and style collide.
