The Madhappy x Converse Chuck 70 Pack Gives One of Footwear's Most Loaded Silhouettes a West Coast State of Mind

Name: Madhappy x Converse Chuck 70 “Graystone,” Madhappy x Converse Chuck 70 “Lipstick Red,” Madhappy x Converse Chuck 70 “Natural Ivory,” Madhappy x Converse Chuck 70 “Black,” Madhappy x Converse Chuck 70 “Thunderdaze Pinstripe”
Colorway: Black/Natural Ivory, Natural Ivory, Red/Natural Ivory, Thunder Daze/Natural Ivory
SKU: A20357C, A20356C, A20353C, A20368C
MSRP: $130 USD, $120 USD
Release Date: May 15
Where to Buy: Madhappy, Converse

Converse and Madhappy are back for their second collaboration, and the Chuck 70 is doing most of the talking. Dropping May 15, the five-piece pack covers both the Hi ($130 USD) and Ox ($120 USD) in an Americana-grounded palette of “Graystone,” “Lipstick Red,” “Natural Ivory,” “Black,” and “Thunderdaze Pinstripe,” each treated to a suite of hand-done finishes and premium material upgrades that push the Chuck 70 further from its canvas baseline than most collaborations bother to go.

The Chuck 70 is one of those silhouettes that absorbs creative input without losing itself, which makes it a reliable but genuinely demanding canvas for any collaborator. What Madhappy has understood across both drops is that the Chuck 70 does not need to be reinvented; it needs to be inhabited. The Los Angeles brand, which has built its identity around an optimistic ideology since its 2017 founding, brings that perspective to the shoe not through graphic overload but through material considered choices and details that reward close attention. Felt patches. Oversized star cut-outs in suede where canvas might have been sufficient. Pinstripe interiors visible only when the tongue is pulled back. Cursive co-branding that leans into the nostalgic rather than the contemporary. None of these are loud decisions, but collectively they shift the Chuck 70 into a register that feels both familiar and freshly considered.

The five colorways do specific work across the pack. Graystone and Natural Ivory anchor the lineup in the kind of tonal restraint that travels well across seasons, while Lipstick Red and Black give the pack its more declarative options. Thunderdaze Pinstripe is the most conceptually distinct of the five, leaning into the pinstripe interior detail as an external design statement rather than a hidden one. The Graystone Chuck 70 Hi, available exclusively through Madhappy, functions as the collector’s entry point into the pack, the piece most likely to move fastest and carry the most residual value for anyone who misses the window.

The campaign deepens the picture. Shot by Angela Hill and starring Oasis frontman Liam Gallagher’s son, Gene Gallagher, it builds on the visual language Madhappy and Converse established with their first collaboration, presenting youth as something unscripted and in motion rather than posed and aspirational. Gallagher, whose cultural visibility carries its own associations, fits the brief without overwhelming it. Hill’s photography holds a natural quality that keeps the campaign from reading as advertising even when it clearly is. Together they give the collection an image that matches what the shoes are trying to do: quiet confidence, forward momentum, nothing forced.

The context of this being a second collaboration rather than a first is worth noting. December 2025’s debut established that the Converse x Madhappy creative relationship had a coherent point of view. This follow-up confirms it has staying power. The design language has evolved rather than repeated, the campaign adds a new voice while maintaining visual continuity, and the decision to anchor the pack in Americana hues ties the West Coast optimism of Madhappy to the deeply American DNA of the Chuck 70 in a way that feels earned rather than convenient.