A Masterpiece Chessboard and Pixel Art Diamonds: Inside Chanel’s Ultra-Exclusive "Coco Game" Capsule
Debuting at Watches and Wonders Geneva 2026, the exquisite high jewelry and timepiece collection reimagines the world of games through the luxurious lens of Gabrielle Chanel.
Summary
- Chanel has officially launched the “CHANEL COCO GAME CAPSULE COLLECTION,” a limited-edition series of watches and jewelry inspired by classic games and pixel art
- The collection was unveiled at the Watches and Wonders Geneva 2026 exhibition and features ultra-rare pieces, including a functional, one-of-a-kind diamond-encrusted chessboard
- Prices for the highly exclusive collection can be over $900,000 USD, with strict production limits ranging from 55 pieces to just a single unit worldwide
Chanel is inviting luxury enthusiasts to play the ultimate game. Unveiled during the prestigious Watches and Wonders Geneva 2026 exhibition, the historic fashion house has introduced the “CHANEL COCO GAME CAPSULE COLLECTION.” By creatively reinterpreting various aspects of classic games—from traditional chess to retro pixel art—Chanel has seamlessly fused high-end horology, intricate high jewelry, and playful motifs into a highly exclusive capsule that pays homage to the legacy of Gabrielle “Coco” Chanel.
The crown jewel of the collection is undeniably “THE CHESSBOARD,” a masterpiece limited to just one piece worldwide. The breathtaking set features an obsidian base and a checkerboard crafted from black and white ceramic, all framed by dazzling diamonds. The 32 custom pieces incorporate iconic symbols of the Maison, including the Place Vendôme column and a lion king. The most powerful piece on the board, the Queen, takes the form of Gabrielle Chanel herself, donning a diamond-set tweed suit. Ingeniously, the base of the pieces conceals a hidden 25mm watch dial.
Beyond the chessboard, the capsule explores wearable game-inspired luxury. The “COCO GAME Long Necklace” imagines Gabrielle Chanel in a fun, retro pixel-art style, while the “Premiere COCO GAME Ring” serves as a stunning secret watch ring. Both pieces are strictly limited to five units globally.
The Maison also delivered exceptional new iterations of its classic timepieces. The lineup includes the “Gabrielle Watch” and the “J12 COCO GAME,” alongside the “Boyfriend COCO GAME”, which depicts Chanel as the Queen of Hearts. Capping off the collection’s wristwear is the “J12 X-RAY COCO GAME,”, limited to just 12 pieces worldwide, which masterfully plays with the visual contrast of light and dark.
Pushing the boundaries of traditional watchmaking and jewelry design, the COCO GAME Capsule Collection proves that Chanel’s creative vision is as limitless as it is luxurious. The collection is now available for order.
