Breitling, Universal Genève and More To Join Watches and Wonders 2027
With dates locked in for the second week of April.
Summary
Watches and Wonders 2027 will run from April 5 – 11 in Geneva, expanding across Palexpo and the city center.
The format includes professional days, plus a three‑day public weekend as well as a In The City cultural program.
New brands joining the roster includes Breitling, Universal Genève, Damiani and Gallet.
Watches and Wonders has confirmed that its next edition will take place in Geneva from April 5 to 11, 2027, extending across both Palexpo and the city center. The format will follow a week‑long rhythm: professional days at the start, followed by a three‑day public weekend. The In The City program will expand further, blending watchmaking with cultural and immersive experiences designed to engage a wider audience beyond the traditional Salon.
The 2027 edition will be notable for the arrival of several prestigious names. Breitling, Gallet and Universal Genève will join under the “House of Brands” banner, while Italian jeweler Damiani makes its debut at the Salon. Their participation signals a significant milestone, reflecting the growing appeal of Watches and Wonders as a unifying platform for both heritage maisons and new entrants. This expansion underscores the event’s ambition to remain the most influential stage for horology worldwide.
Organized by the Watches and Wonders Geneva Foundation (WWGF), created in 2022 by Rolex, Richemont and Patek Philippe, the Salon continues to grow in scale and impact. With 65 exhibiting brands and nearly 60,000 visitors in 2026, the addition of new players in 2027 demonstrates the industry’s collective vision to celebrate watchmaking as both craft and culture.
