Nike Atelier Crafts Bespoke One-of-One Winter Look for Jannik Sinner
The tennis champion debuts a technical GORE-TEX ensemble in Milan inspired by his Alpine roots.
Summary
- Nike debuts Nike Atelier in Milan with a bespoke, one-of-one winter ensemble for Jannik Sinner
- Designed by Martin Lotti and Raffaella Barbey, the look features a GORE-TEX boxy cocoon jacket and a custom vest powered by Nike’s new A.I.R. technology
- The collection swaps loud branding for quiet, personal narratives, including a pure silver carabiner inspired by Alpine elevation maps and dip-dyed ACG Zegamas
Nike has introduced its newest Nike Atelier creation, a bespoke winter-ready ensemble crafted for Italian tennis megastar Jannik Sinner. Debuted in Milan, the one-of-one look serves as a strategic intersection of high-fashion tailoring and All Conditions Gear performance innovation. Designed by Nike’s Chief Design Officer Martin Lotti and Senior Design Director Raffaella Barbey, the project moves beyond traditional athletic kits to reflect Sinner’s personal identity as a native of the Alpine Sexten region, marking only the second time the brand has produced such a comprehensive custom lifestyle look for an individual athlete.
The centerpiece of the system is a reimagined vintage ACG jacket constructed from a technical GORE-TEX outer shell and a three-layer wool interior. The silhouette adopts a “boxy cocoon” shape with deep pleats, emphasizing a sculptural aesthetic that aligns with Milan’s high-fashion environment. Beneath the outerwear sits a custom vest utilizing Nike’s proprietary A.I.R. technology tailored to Sinner’s exact physical specifications and movement patterns.
Personalized details anchor the narrative of the collection, most notably a pure silver carabiner keychain inspired by an elevation map of the Alps. The footwear component features a dip-dyed ACG Zegama, modified with a muted palette that reflects the athlete’s preference for understated luxury over loud branding. By focusing on the “Nike Atelier” platform, the brand is signaling a shift toward ultra-exclusive, athlete-driven storytelling that treats signature stars as collaborative designers rather than mere endorsers, bridging the gap between professional sport and cultural expression.
While this specific look remains a one-of-one exclusive for Jannik Sinner, the A.I.R. technology featured in the vest is expected to appear in upcoming Nike ACG retail collections.
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