Bad Bunny’s Super Bowl LX Halftime Show Could Set New Record as Most-Watched Halftime Show in History
However, NFL officials have urged caution in regards to unverified viewership data circulating online.
Summary
- Initial reports suggested that Bad Bunny’s halftime performance set a record with over 135 million viewers
- NFL spokesperson Brian McCarthy clarified that no official viewership data has been authorized or released by the league
- The official tally from Nielsen is not expected until Tuesday afternoon following the Seattle Seahawks’ victory over the New England Patriots
Bad Bunny’s Super Bowl LX Halftime Show performance is looking to set a new record as the most-watched halftime show in history.
Early figures report that this year’s halftime show’s reach hit a fever pitch after unofficial tallies cited a record-breaking 135.4 million viewers. This figure would place Bad Bunny at the top of the Super Bowl’s all-time viewership list, narrowly edging out Kendrick Lamar’s 133.3 million from 2025.
However, the NFL has moved quickly to manage expectations, with spokesperson Brian McCarthy taking to social media to label the circulating data as “random” and confirming that nothing has been officially sanctioned by the league: “Seeing some random Super Bowl halftime and game viewership numbers floating around. Nothing has been released yet.”
Media insiders further reinforced this stance, noting that the standard measurement used by the league (Nielsen’s Big Data and Panel) has not yet finished processing the final count. Historically, halftime show metrics are released alongside or shortly after the overall game viewership numbers, which are typically made public on the Tuesday following the event. Until that window opens, the league remains in a holding pattern, distancing itself from the hype surrounding the alleged record.
The performance itself has already become a focal point of cultural commentary, contrasting sharply with alternative broadcast events and sparking widespread discussion across social platforms. While the Seattle Seahawks secured a dominant 29-13 win on the field, the narrative surrounding Bad Bunny’s star power continues to dominate the post-game cycle.
