Y-3 Channels the Athlete Within for Cinematic SS26 Campaign
Shot by Oscar Foster Kayne, the visuals highlight new footwear silhouettes and baseball- and football-inspired capsule.
Summary
- The label explores the sprawling metropolis of Los Angeles from day to night
- New footwear models like the Y-3 MEGABALL and GSG9 SANDAL are highlighted against urban backdrops
- A special five-piece capsule honors adidas athletes and Yohji Yamamoto himself
Y-3 has officially unveiled its Spring/Summer 2026 collection campaign, taking to the streets of Los Angeles to showcase the season’s latest offerings. For this seasonal narrative, the label—a collaborative effort between adidas and Yohji Yamamoto—traverses the sprawling city from day to night, utilizing locations ranging from athletic playing fields to urban alleyways.
Captured by longtime collaborator Oscar Foster Kayne, the imagery juxtaposes the collection’s technical construction against the dramatic L.A. landscape. The styling highlights the brand’s expansive range, pairing sport-inspired jerseys with elegant tailoring. The footwear selection receives significant focus, introducing new contexts for models such as the Y-3 GSG9 SANDAL, Y-3 FIELD, Y-3 MEGABALL, and Y-3 GSG9 LO. Additional silhouettes featured include the Y-3 NIZZASTAR LO, Y-3 REGU 2002, and the Y-3 TOKYO.
Beyond the main seasonal offerings, the campaign spotlights a unique five-piece capsule designed to honor the brand’s connection to sport. Each item pays tribute to a specific adidas athlete associated with the number 5, including Zinedine Zidane, Jude Bellingham, Garrett Wilson, and Anthony Edwards. The hypothetical team roster is completed by a baseball jersey featuring an archival Yohji Yamamoto pattern, emblazoned with the designer’s name.
