New Balance Delivers a Rosy "Valentine’s Day" Refresh to the 204L

Arriving later this January.

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Name: New Balance 204L “Valentine’s Day”
Colorway: Rosewood
SKU: U204L7AM
MSRP: $120 USD
Release Date: January 30
Where to Buy: New Balance

As Valentine’s Day approaches, New Balance is leaning into the season of romance with a specialized iteration of the 204L. This rosy edition perfectly captures the holiday’s energy, utilizing the silhouette’s signature suede and mesh construction to channel a soft, romantic aesthetic.

The design is dominated by a soft pink palette that monopolizes the upper, offering a lush, tonal look. To elevate the theme, New Balance has integrated vibrant red accents throughout the branding and insoles, providing a sharp contrast that signals its holiday inspiration. This fiery tonality extends underfoot, where bold red stripes run through the outsole to complete the vision. While the 204L often experiments with technical leather finishes, this release prioritizes the tactile warmth of premium suede, grounding the silhouette in a lifestyle-focused build.

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