Oakley Redefines Winter Sport Aesthetics With the Iridescent AURA Collection
Honoring the unseen preparation of athletes through a sophisticated blend of tech and apparel.
Summary
- Oakley introduces the AURA Collection featuring a custom iridescent, dual-color shift paint treatment
- The range includes high-performance gear like the Flow Scape goggle and MOD1 helmet
- Now available, the launch is accompanied by a cinematic campaign film
Oakley has officially introduced the AURA Collection, a sophisticated range of eyewear and apparel designed to honor the rigorous preparation behind every podium finish. Arriving at the peak of the winter season, the collection centers on a striking, custom dual-color shift paint treatment. This iridescent finish blends deep shades of purple, green, red and gold, capturing the literal and metaphorical energy of athletes who thrive in high-stakes environments.
The lineup features high-performance equipment, including the Flow Scape goggle, which boasts the brand’s most expansive field of view to date. Joining the technical eyewear are the Stunt Wing and CYBR Zero models, while the Permian frame offers a lifestyle-oriented alternative for off-slope visibility. Beyond eyewear, the AURA aesthetic extends to the MOD1 helmet and a curated selection of technical accessories like gloves, neck gaiters and hats. Every piece is finished with a refracting iridescent logo, ensuring the gear remains as visible as the athletes themselves. By focusing on the unseen reps and setbacks that define the craft, Oakley transcends traditional sport aesthetics to offer something deeply human and visually arresting.
The Oakley AURA Collection is now available through select global retailers and the brand’s webstore. Accompanying the launch is a cinematic campaign video, which you can see below.
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