Heinz and Smoothie King Drop First-Ever Ketchup Smoothie
Settling the long-standing debate of whether or not a tomato is fruit or a vegetable.
Summary
- Heinz and Smoothie King created a limited-edition tomato ketchup smoothie
- The smoothie blends ketchup with açai, strawberries, and raspberries for a savory-sweet taste
- The unique drink is available for a limited time in select locations across five US cities
The long-running internet debate—”If a tomato is a fruit, is ketchup a smoothie?”—has finally been settled by two major brands. The global leader in ketchup, Heinz, has teamed up with the world’s largest smoothie brand, Smoothie King, to create the Heinz Tomato Ketchup Smoothie, a limited-edition beverage that is both provocative and surprisingly delicious.
This first-ever ketchup-based smoothie blends Heinz Simply Tomato Ketchup with a mix of sweet and tart fruit ingredients, including açai sorbet, apple juice, juicy strawberries, and tart raspberries. The result is a unique “savory-sweet” blend with a distinct, tangy finish that challenges traditional flavor profiles. The collaboration launches during peak tomato harvest season, when Heinz’s tomatoes are at their ripest.
This innovative drop is not just a marketing stunt; it’s a testament to both brands’ commitment to quality ingredients. The Heinz Simply Ketchup used contains no artificial flavors, colors, or preservatives, while the smoothie adheres to Smoothie King’s strict “Clean Blends” promise, which bans over 75 ingredients from its products.
The Heinz Tomato Ketchup Smoothie is available for a limited time for $5.70 USD at select Smoothie King locations in five markets: Atlanta, Chicago, Denver, Miami, and parts of the Greater New York area and Northern New Jersey. Customers are being encouraged to share their reactions on social media using the hashtag #KetchupSmoothie, ensuring this unique collaboration becomes a viral topic.
