ASICS Sportstyle Reveals Two Exclusive Paris Fashion Week Collaborations With JJJJound and SHUSHU/TONG

Summary

• ASICS SportStyle has opened a minimalist pop-up at Paris Fashion Week unveiling key seasonal styles: the GEL-QUANTUM 360™ AMP and GEL-KINETIC™ FLUENT
• Releasing two exclusive collaborations, the pieces include the JJJJound x GEL-QUANTUM 360 AMP  and two colorways of the SHUSHU/TONG x GEL-KINETIC™ FLUENT
• The collaborations are to be exclusively revealed at the pop-up on June 25 during Paris Fashion Week

Amidst the whirlwind of Paris Fashion Week, ASICS Sportstyle has opened its doors to a pop-up experience, offering a tranquil refuge that celebrates its rich Japanese heritage and foundational “Sound Mind, Sound Body” philosophy. This meticulously designed space, inspired by Japanese minimalism, invites attendees to pause and reconnect, serving as the perfect canvas to unveil the brand’s key seasonal styles: the GEL-QUANTUM 360™ AMP and the GEL-KINETIC™ FLUENT.

ASICS and Canadian brand JJJJound are back with their fourth collaboration, delivering a sophisticated take on the iconic GEL-QUANTUM 360™ 1 AMP. This partnership is a deliberate nod to the model’s “vis-tech” heritage, with JJJJound stripping back the color to let the technology shine. The shoe features an all-white upper, complemented by an off-white midsole and back-heel overlays. Subtle white reflective webbing eyelets provide the only “pop,” ensuring the model’s innovative midsole construction – featuring visible GEL™ and TRUSSTIC™ technology – remains the focal point. The GEL-QUANTUM 360 AMP marks the 10th anniversary of the GEL-QUANTUM 360™ franchise, first launched in 2015.

In a captivating fusion of design philosophies, ASICS has teamed up with SHUSHU/TONG to unveil the GEL-KINETIC™ FLUENT shoe. This collaboration expertly blends SHUSHU/TONG’s signature feminine and rebellious spirit with the GEL-KINETIC™ FLUENT’s avant-garde structure and streetwise energy. The design draws heavily from SHUSHU/TONG’s hallmark lace element, conveying a handcrafted delicacy woven with latent tension – a “contrasting symbiosis” where softness meets structure. The new shoes draw from the sleek design language of the 2010s, featuring delicate handcrafted lace on the upper with layered textures that highlight soft, lines. ASICS Stripes beneath wave-shaped openwork lace add a vintage touch. Inspired by the GEL-KINSEI™ 4, the shoe includes FF BLAST™ PLUS foam cushioning, GEL™ and FOAM technologies in the midsole for enhanced absorption and bounce, and Scutoid GEL™ technology in the heel for all-day comfort.

This JJJJound collaboration will pre-release exclusively at the ASICS PFW Pop-Up on June 25, before launching on JJJJound.com on Thursday, June 26 (12 PM EST), and then globally via ASICS and select retailers on July 3 priced at €210 EUR. The SHUSHU/TONG x ASICS GEL-KINETIC™ FLUENT will be available in two distinct colorways, Silver Blue and Ink Blue. They will pre-release exclusively at the Paris Fashion Week Pop-Up on June 25, with a global release at selected retailers on August 9, priced at €220 EUR.