Valentino Is Opening a Bespoke Listening Room in New York City
Made in partnership with Terraforma, the space will exist inside the brand’s Madison Avenue boutique.
Summary
- Valentino is opening L’Atelier Sonore, an intimate listening room in its Madison Avenue boutique in New York City.
- The space was created in collaboration with Terraforma.
- L’Atelier Sonore will open with a 10-hour live program featuring listening sessions with various artists.
Valentino is preparing to open L’Atelier Sonore, a bespoke listening room with a state-of-the-art sound system inside its Madison Avenue boutique in New York City, on May 15.
Made in collaboration with Italian cultural collective Terraforma, the intimate space is made for “deep listening and quiet contemplation, where the soundscapes curated by Terraforma and especially crafted by sound designer Giorgio Di Salvo foster a subtle yet profound connection with the world,” according to the brand.
Architect Franceso Lupia designed the space with three main elements in mind: “a bespoke sound system, a handcrafted multifunctional listening console inspired by traditional cabinet-making, and modular seating with velvet cushions.” All three components are sheathed in intricately veneered woods, with surfaces that intend to evoke the same sentiment as an “avant-garde” listening salon.
Cutting the ribbon on the listening room, Valentino and Terraforma are hosting a 10-hour live program that will feature several 45-minute listening sessions with artists including Laraaji, Lea Bertucci, Laurel Halo, Lizzi Bougatsos, Chuquimamani-Condori, Kevin Beasley, Veronica Vasicka, and Physical Therapy. The event will kick off at 2 p.m. ET on May 15.
Following the music marathon, Valentino’s L’Atelier Sonore will remain open daily from 10 a.m. ET to 6 p.m. ET through the end of August. Take a look inside the space in the gallery above.
