Kid Cudi Releases First Drop of His WZRD Brand
Arriving this week.
Summary
- Kid Cudi new WZRD label releases its first drop
- WZRD was first announced in 2023 as WZRD CWBY
- Pusha T stars in the campaign for WZRD’s first collection
Kid Cudi is officially releasing the first drop of his brand WZRD. Having first announced his new venture back in 2023 as WZRD CWBY, Cudi has rebranded the label to just WZRD. Now, just a little under two years later, WZRD by Kid Cudi is gearing up to drop its first collection today.
Taking to Instagram to reveal the first drop, Cudi writes in a post that features the product shots of the upcoming release, “WZRD BY @kidcudi. FULL COLLECTION DROPS MAY 2 @ 7 PM PST 🇺🇸 / MAY 3 @ 11 AM JST 🇯🇵. LINK COMING SOON.” The collection featurs a letterman jacket, crew neck weaters, t-shirts, hoodies and sweatpants. All of the pieces feature the WZRD branding along with the key graphic, a mystical cartoon wizard in a magic hat, robe and wand.
Marking season one of WZRD, the official brand page features a video campaign starring Cudi and Pusha T. Showing their family ties as they sport Cudder’s new label, the collection drops online on May 2 at 11 p.m. ET.
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