Official Look at the atmos-Exclusive New Balance 1000 "Bāṅdhnū"
Releasing as part of New Balance’s “Grey Days” celebration this month.
Name: New Balance 1000 “Bāṅdhnū”
Colorway: Black/White
SKU: M1000AP
MSRP: ¥26,400 JPY (approx. $178 USD)
Release Date: May 24
Where to Buy: atmos
Update: We previewed the atmos-exclusive New Balance 1000 “Bāṅdhnū” last month and now it has been officially announced as a project for the American sportswear brand’s “Grey Days” celebration. The “Bāṅdhnū,” which means “to tie” in Hindi, explores the many contexts in which bandanas are symbols. Black nubuck overlays combine with an original paisley pattern in white for this contrast-rich colorway. Matching bandanas will be given away to select purchasers of the shoes, which release first via atmos Kyoto’s “Grey Days” event on May 16. From there, a raffle opens on May 17 and concludes with a release on May 24 via atmos at a price of ¥26,400 JPY (approx. $178 USD).
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Original Story: The New Balance 1000 continues to be a sought-after model for high-profile collaborations with the likes of Joe Freshgoods, Aimé Leon Dore and more. The latest collaboration sees a partnership with atmos, which unveils a retro-futuristic touch on the runner. Recently, atmos creative director Hirofumi Kojima teased an early look at the upcoming atmos x New Balance 1000. The shoe features an all-over paisley print upper that extends to the interior bootie. The black suede overlays add depth and texture, contrasting the white embroidered details. The shoe is also known as the “bāṅdhnū” in reference to the bandana-inspired patterns. This collaboration is slated to align with atmos’ 25th anniversary collection.
