18montrose Opens the Doors to Sleek Flagship Store in London
A one-stop shop for luxury streetwear, sneakers, and sporting goods.
Glasgow-born retailer 18montrose has opened a new flagship store in London. Set on Regent Street, the expansive shopping destination is set to serve as its main retail hub in the UK, stocking an assortment of contemporary sportswear, sneakers, and high-fashion pieces.
As with its second location in Nottingham, the latest opening continues to offer a conceptual shopping experience, aligning with the brand’s vision of redefining the retail space. Within the store features sleek interiors comprised of steel fittings and digital displays that lend to a futuristic yet refined aesthetic.
Staying on the pulse of the latest trends, the retailer fills out the Regent Street spot with what it calls “directional-meets-technical gear.” New releases from sportswear brands including HOKA, asics, Salomon, and ON take center stage on sculptural curved walls while cult streetwear labels NEIGHBORHOOD and Satisfy bring their latest collections to dedicated rails and booths.
In addition to the offering of fashion and streetwear, the store will also act as a dual-purpose space for events and special activations, engaging local communities with cultural collabs. Its opening weekend shared a taste for these experiences by connecting with London marathon runners in a pre-run warm-up in collaboration with brand Over Over and artist Tomas Gittens.
Get a closer look at the new Regent Street space in the gallery above.
To find out more about the store, head to 18montrose’s website or social channels.
18montrose Flagship Store
20 Regent Street
London, SW1Y 4PH
