atmos Pink x New Balance 740 Captures the Beauty of Indonesia’s Pink Beach

Showcasing a sunset print on the insole.

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Name: atmos Pink x New Balance 740 “Pink Vacation”
Colorway: “Pink/Silver”
SKU: U740AP2
MSRP: ¥16,500 JPY (Approx. $110 USD)
Release Date: March 29
Where to Buy: atmos

New Balance is bringing dreamy summer vibes with its latest collaboration, the atmos Pink x New Balance 740 “Pink Vacation.”

Inspired by the stunning shores of Indonesia’s Pink Beach, the sneaker boasts a harmonious blend of pink hues that reflect the natural beauty of the sand. The upper is crafted from breathable bubblegum pink mesh, accented with metallic silver overlays for a sleek, refined touch. A bold deep pink New Balance “N” logo adds striking contrast, while the insole features a custom-printed sunset design, evoking the tranquil ambiance of Pink Beach. For a personalized touch, the pair also comes with an extra ribbon-style shoelace, allowing for versatile styling options.

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