Zegna Announces SS26 Runway Show in Dubai This June
This June, the Italian menswear label will host its first-ever runway presentation outside of Italy.
Zegna CEO Gildo Zegna has announced that the luxury Italian menswear label will host its first-ever runway show outside of Italy for the coming summer 2026 season, according to WWD. The CEO has confirmed that ahead of Milan Men’s Fashion Week, Zegna artistic director Alessandro Sartori will stage the collection on June 11 in Dubai.
The brand will also bring the traveling Villa Zegna concept to the UAE metropolis, offering a week-long program of experiences. Zegna previously brought the activation to Shanghai and then New York, inside of an Upper East Side Townhouse.
Dubai is an important market for the brand and the industry more broadly, with a healthy and growing luxury clientele. According to WWD, in 2024 Ermenegildo Zegna Group, which also owns Thom Browne and Tom Ford Fashion, sales exceeded $700M USD in the Europe, Middle East and Africa region, making for 35% of the group’s revenues. Zegna has six stores in the city, as well as other Middle East outposts in Abu Dhabi, Kuwait and Turkey.
Last season, Zegna’s FW25/26 show wowed audiences with an immersive stage resembling rolling hills of green grass. The show featured a guest runway appearance from John Turturro, famous for his most recent role in Apple TV+’s “Severance,” and appearances from actors Mads Mikkelsen and Giancarlo Esposito in the front row.
As of the time of writing, Zegna has not confirmed the venue for the forthcoming presentation yet. Stay tuned for updates on Zegna’s June show and follow Hypebeast for the latest runway coverage.
