Inside It's Good and Rivian’s Multisensory Feast of Color
A four-course toast to the new Borealis color, curated by Chef Kwame Onwuachi.
Rivian and It’s Good walk into a bar. Art Basel Miami Beach has always been a magnet for unexpected pairings. Yet such isn’t quite the case for the luxury car company and John Legend’s restaurant review app, both founded on adventure. On Wednesday, the duo kicked off their partnership with an intimate, multisensory meal at Miami’s Las’ Lap, the newly opened, art-soaked eatery by acclaimed chef Kwami Onwuachi, and Hypeart was invited for a first taste.
Staged as a multi-course culinary journey, the dinner plated the design-forward, earthy palette of the cars into a range of Caribbean fares to answer what was on the guests’ minds: “what does Rivian taste like?” as per host Anthony Ramos. Tongue-in-cheek, sure, though the question circled the connective splendor of the food and travel that brought us together.
“This partnership reflects the idea that adventure isn’t just where you go – it’s who you go with and what you discover along the way,” said It’s Good CEO Mike Rosenthal. The photographer and tech entrepreneur co-founded the food and travel platform in 2023 with Legend as a way to harness the simple magic of word-of mouth — real reviews from tastemakers you trust. The It’s Good story when Rosenthal was a teenager, traveling outside of the country for the first time on a school trip, and the app has since become a way for him to play out a chase for hidden gems.
Photo by Dimitrios Kambouris/Getty Images
Photo by Dimitrios Kambouris/Getty Images
Photo by Dimitrios Kambouris/Getty Images
Photo by Dimitrios Kambouris/Getty Images
Around the restaurant’s lush, canal-side dining room sat champions across creative industries: Ramos, Jenn Atkin, Khalid and Leslie Grace, and prominent names in art, like Nina Chanel Abney, Patrick Eugene and Sue Tsai. The dinner was complimented by a course-ly refresh of bouquets to enhance the visual and culinary flavors of the scene. From Canyon Red and Forest Green to Glacier White and Rivian’s newest hue, Purple Borealis, each course told a story through its own tone and aesthetics.
“For us, adventure has always been about the idea of inherent optimism. It doesn’t have to mean skydiving. It can be the meal you’ve never tried before.”
For Rivian, the collaboration fits squarely into its ethos of discovery and sustainable adventure, eloquently summed by Senior Creative Director Liz Guerrero as “saying yes.” “For us, adventure has always been about the idea of inherent optimism,” she told Hypebeast. “It doesn’t have to mean skydiving. It can be the meal you’ve never tried before.”
“It’s a sensibility that connects all of us,” added Denise Cherry, VP Marketing & Brand Experience. “Everybody has that spirit within them.” It’s a mantra reflected in the menu.
After a healthy helping of caviar served atop truffle flecked-roti, wagyu tasso and South Beach snapper, the dinner closed with a tamarind ice box cake and artfully arranged sorrel granita, a celestial nod to Borealis. Inspired by the night sky, the “deep, inky plum” hue shifts with the natural light above, a quality Cherry likens to twinkling skies, the mystery of night drives and the moments you photograph to remember forever.
Rivian
Rivian
Rivian
The new hue arrives as part of a broader creative push toward sensory immersion. “We don’t often show what happens behind the curtain, or the layers of thought that go into making something this capable,” Guerrero noted. Just a block down from the restaurant, the brand builds on that idea with an installation at Collins Park, where visitors can venture into all that goes into the makings of a luxury car — all that goes into Rivian’s elegant design arc and the Pantone-powered color evolutions.
In the true spirit of Art Week, of course, whether it’s in the car or served up on a plate, color, form and the stories they tell are continually front and center. “So much of what a vehicle enables you to do is get out into the world and spark new experiences,” Cherry added. As old friends reconnected and new connections formed, the spirit carrying the night was clear: the road to adventure starts with a wave across the table.
