UGG's JLD Boot Is One of Its Most Technical Models To Date
The utility boot presents an adaptable and rugged facet of the brand for the modern culture shifter.
UGG has mastered the art of fusing style and support — that’s why its footwear options have become fashion and streetwear staples with a massive fan club. But as new aesthetics emerge, the Southern California footwear brand introduces new UGG innovations where comfort and flair meet. The label’s offerings are renowned as no-fuss staples, but they can also be refined, tactile or even feature terrain-friendly elements, like the JLD Boot, which puts the “UGG” in rugged.
The JLD Boot is an ultra-light silhouette, characterized by a Super Critical Foam midsole (a brand new compound for UGG Men’s) and a removable spat design for customizable styling options. Maintaining UGG’s core DNA, the model is effortlessly adaptable in both the performance and streetwear categories. Additional technical features include a Twin Face lining for extra warmth, a PEBAX plate and a Vibram XS Trek Evo outsole for traction — making the boot one of UGG’s most technical designs yet.
The goal was to design a boot that could withstand the wear and tear of city streets for those who like to make statements, but that fit like a sneaker. Striking a fine balance between form and function, the JLD required advanced outsole innovation to assure solid performance and a range of movement. These technical aspects are juxtaposed by engaging visual elements, like heavy-duty metal eyelets and an earth-toned color palette that complements gorpcore-driven looks.
Engineered for individuals who constantly push the envelope, the JLD Boot comes in neutral Black and Chestnut colorways and is available for $300 USD. Learn more about the new utilitarian style at ugg.com.
