LOEWE and On Unveil New Collaborative Cloudsolo and Apparel Collection
Featuring the first sneaker co-designed by both brands.
Summary
- LOEWE and On have launched a new collection of footwear and outdoor apparel
- The collaboration features new Cloudsolo sneakers and two new Cloudtilt colorways
- The apparel line includes performance-focused pieces like flocked anoraks and cargo trousers
Building on their established partnership over the years, LOEWE and On have unveiled their newest collaboration, featuring a range of footwear and outdoor apparel.
The footwear collection introduces a series of Cloudsolo models, the first sneaker co-designed by both brands. The upper of each Cloudsolo is crafted from On’s technical mesh and adorned with a toggle featuring LOEWE’s signature “pebble” motif. Its midsole incorporates CloudTec material, while the combination of Helion superfoam and the Speedboard ensures both comfort and responsiveness for everyday wear. The shoe’s lightweight and supportive design, along with its translucent texture, elastic speed laces, and co-branded logos, seamlessly blend functionality with style. The Cloudsolo collection offers a diverse palette of colorways, from muted neutral tones to vibrant hues like turquoise, orange, and lime green.
Additionally, the collaboration reintroduces the Cloudtilt model in two fresh colorways, denim grey and denim blue. Each Cloudtilt features a mesh sock upper, a rubber toe guard, and a brand logo on the heel loop, offering an athletic yet minimalist aesthetic suitable for urban environments.
The clothing line is engineered with performance technology at its core. It includes flocked anoraks, cargo trousers, and base layers, all designed to offer functionality that addresses the unpredictability of city life, such as sudden weather changes and the fast pace of daily commutes. This collection reinterprets LOEWE’s luxurious textures through On’s functional design, merging practical utility with a contemporary aesthetic.
The latest LOEWE x On collaboration will be available for pre-sale online on October 15, with a wider release in-store and LOEWE’s site beginning October 16.
