Action Figures — created in partnership with DraftKings — is a content series spotlighting the ones who believe in what’s next and make every move count. The athletes, creators, and innovators rewriting the playbook — all united by a shared mindset: belief in your moves, hustle in every play, and passion in your pursuit. For the first installment, Action Figures highlights Steven Barter, founder of Barriers Worldwide, whose brand transforms fashion into a platform for overlooked legacies.

When Steven Barter introduces himself, he doesn’t frame it as a solo mission. “My name is Steven Barter and I am the owner of Barriers WorldWide. I am the owner of the brand and the creator of the brand, but people don’t know I do have a big team that operates the brand with me,” he explains. Like a point guard, he says, his role is to set the vision, but the people around him carry the play forward. That sense of teamwork has been crucial as Barter has scaled Barriers from a grassroots idea to a cultural force. “The hustle is the battery pack of the brand.”

For him, the brand isn’t just fashion, but a bridge.

For Barter, the act of screen-printing Huey Newton or Rosa Parks onto a hoodie is not just design, it’s canonizing culture in everyday wear. Action Figures are real people who reshaped the game, and like Barter himself, they prove that style and sport can be vehicles for evolution, resilience and storytelling.