NOAH Is Growing Up For Fall/Winter 2024
Taking its tailoring to the next level and elevating its signature silhouettes.
In the words of NOAH co-founder and creative director Brendon Babenzien: “What you do is important; what you wear, less so. Let your actions define you and let your clothes be a reflection of who you are. I’ve heard it said that ‘clothes make the man,’ but someone trying to sell you something probably said that. In my view, a person should never let their clothes define them. And in a strange twist of fate, those who aren’t ruled by fashion often end up looking the best anyway.”
It’s this sentiment that heavily informs the New York City imprint’s Fall/Winter 2024 delivery, which arrives ahead of its 10th anniversary in 2025. With the concept of aging at the forefront, NOAH is growing up in its latest range, spinning more mature takes on a handful of its signature silhouettes.
Tailoring is also taken to the next level in NOAH’s new seasonal release, with the debut of a new unstructured, double-breasted cotton suit model.
Shot in Babenzien’s hometown of Long Island, New York, the collection’s lookbook spotlights the striking selection of garments, including heavyweight cotton rugby shirts, salt-washed fleece sweats, baggy single-pleat chinos and oxford-cloth button-downs. Shetland sweaters are crafted from wool sourced from an 18th-century Scottish mill, with Donegal tweeds developed exclusively for Noah from Ireland’s famed Magee mills.
The collection also sees a continuation of NOAH’s longstanding collaboration with PUMA with the inclusion of the latest iteration of the brands’ partnership.
Explore the full collection in the lookbook above and shop the range on NOAH’s official webstore on Thursday, August 15.
