MIYAGIHIDETAKA and Awake NY Team Up for Bespoke Hand-Bleached Shirts
Besides the bespoke hand-bleaching, each shirt is made of repurposed vintage bandannas, meaning no two are exactly the same.
Name: MIYAGIHIDETAKA x Awake NY Capsule
MSRP: $60-$350 USD
Release Date: July 13, 2024
Where to Buy: Awake NY, MIYAGIHIDETAKA
Fresh off a true-blue Big Apple link-up with FERG for a collection of T-shirts, Awake NY is keeping its summertime collaborative series rolling by looking to Tokyo for a bespoke capsule created in partnership with MIYAGIHIDETAKA. Centered around bespoke button-up shirts — and also including graphic tees — the collection is a celebration of MIYAGIHIDETAKA’s expertise in repurposed textiles, all infused with a dash of Awake NY’s signature flair.
MIYAGIHIDETAKA founder Miyagi Hidetaka is known for his use of vintage bandannas, and here he’s created long-sleeve button-up shirts in both black and navy blue out of them, then hand-applied bleach to each shirt to make a selection of true 1:1 pieces, each of which differs in exact material composition and embellishment due to the bespoke nature of its creation. Accompanying the custom shirts are two co-branded tees with graphic prints inspired by both MIYAGIHIDETAKA’s bandanna-based creations and Awake NY’s familiar script logo, one of which features black graphics and the other of which boasts navy blue embellishments.
The MIYAGIHIDETAKA x Awake NY collection will be released on July 13 at 12 PM local time via the MIYAGIHIDETAKA and Awake NY webstores and each brand’s brick-and-mortar locations. Button-up shirts will cost $350 USD, while tees will cost $60 USD.
