C.P. Company x Manchester Kick off Multi-Year Partnership
Whipping up a co-branded Goggle Jacket.
Manchester City is bringing on C.P. Company as its “Official Style Fashionwear Partner,” bridging the gap between Bologna and England. Set to be a multi-year partnership, the duo is kicking it off with a customized version of C.P. Company’s infamous integrated-lensed Goggle Jacket.
The collision of C.P. Company and the football club points to the usage and evolution of “identitarian symbols in football aesthetics,” a press release indicates, contextualizing the Goggle Jacket as a staple for English football fans since the its launch in the 1980s.
“Our partnership represents an exciting journey from Bologna to Manchester, where two visions, inspired by the same values, harmoniously merge,” said C.P. Company’s Lorenzo Osti. “The aesthetic symbolism of the C.P.Company Goggle Jacket has become an icon for football fans, a project where sporting inspiration embraces and keeps its roots alive.”
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For the first release of the collaboration, the duo served up a dual edition of the Goggle Jacket in the blue hues of each partner and complete with striking co-branded lenses. Manchester City’s men’s first-team players, coaching and management staff will don the jackets when traveling to and arriving at the stadium on away matchdays in the UEFA Champions League.
Sift through the lookbook in the gallery above, and stay tuned for more updates on what C.P. Company and Manchester City are up to next.
