PUMA Announces BLACKPINK's Rosé as New Global Brand Ambassador

Joining the ranks of Rihanna, A$AP Rocky, Dua Lipa and Skepta as the brand’s new ambassador.

Fashion
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PUMA has announced a new partnership with BLACKPINK‘s Rosé. Bringing Rosé on as a part of the PUMA team, the brand hopes to tap into her global voice and audience to shine a light on the “Rewrite the Classics” program, celebrating PUMA’s timeless franchise.

She joins a famous list of ambassadors including Rihanna, A$AP Rocky, Dua Lipa and Skepta. Kicking off the partnership wearing the PUMA Palermo, she styles the iconic low-top in celebration of the classic PUMA Sportstyle category. In a statement, Rosé said, “I am so excited to join the PUMA family. I cannot wait for my fans to join my next chapter with PUMA.” Maria Valdes, Chief Product Officer for PUMA said, “Rosé’s remarkable influence on music, fashion, and culture globally are such an inspiration. We are thrilled to embark on this journey with her, where she will play a diverse role, leveraging her knowledge and vision to help us redefine our classic space. Her unique perspective will be instrumental in amplifying PUMA’s ‘Rewrite the Classics’ program highlighting franchises like Palermo, Speedcat, amongst others. We are delighted to welcome her to our PUMA family, and we eagerly anticipate the accomplishments we will achieve together.”

It remains to be seen what other activations Rosé will be a part of for the PUPMA brand. Have a look at the Instagram announcement below.

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