JORDANLUCA Is Shredded and Erotic In Triple-Banned Underwear Campaign

The London-based label expands its Lonsdale collaboration with new JT-1, JT-3, and jockstrap gear.

Fashion 
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London-based menswear label JORDANLUCA is living its best life. As co-founders Jordan Bowen and Luca Marchetto set the stage for their upcoming runway at Milan Fashion Week, they are turning up the levels on JORDANLUCA’s signature erotica. Following the brand’s viral pee-stained denim release, JORDANLUCA gets shredded and seductive in its triple-banned underwear campaign.

First revealed in its collaborative Fall/Winter 2023 collection, the undergarments promote Lonsdale‘s sportswear background while commenting on the fetishization seen across British queer subcultures. Scandalous, seductive, and undoubtedly kinky, JORDANLUCA’s updated Triple Waistband Underwear is more than just a thirst trap.

The Triple Waistband Underwear 2.0 campaign taunts the senses with erotic sensuality, getting up close and personal with male models in hedonistic poses. The JT-1 and JT-3 are upgraded in classic white and grey fabrics, introducing new jockstraps with minimal coverage. The elastic JORDANLUCA-branded waistbands feature upside-down lettering with combatting lion and unicorn figures inspired by the Lonsdale logo — doubling as an accessory to complement your summer look.

Take a closer look at JORDANLUCA’s Triple Waistband Underwear 2.0 in the gallery above, and shop the collection via the brand’s website.

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