Jordanluca
With the collection focusing on some of its most desired runway silhouettes.
Reimagining everyday fashion essentials.
“What do hyper-masculinity and hyper-femininity mean? We’re thinking of the life that our objects are going to have, and the nature of fashion is that you cannot predict that.”
The London-based label expands its Lonsdale collaboration with new JT-1, JT-3, and jockstrap gear.
Coming with a light $800 USD price tag.
The British-Italian label commissioned 1,500 printed balloons from artist Dominic Myatt to decorate its Milan Fashion Week runway.
Combining classic British activities.
The London-based label reevaluates traditional office uniforms for modern times.
The London-based label presents its most comprehensive and realized collection to date, even having Tommy Cash walk the runway.
Coming in black or silver.
Taking to Southend in the UK to explore the contrasts between desire and danger.
Hypebeast speaks to co-founder Jordan Bowen to understand how its Lonsdale collaboration explores the brand’s subversive story.
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