Hailey Bieber Stars in Latest Saint Laurent Summer 2024 Campaign

Revealing she was four months pregnant when she shot the campaign.

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Hailey Bieber and Saint Laurent have showcased a new set of images for the brand’s Summer 2024 campaign by Anthony Vaccarello. Bieber, who has been a Saint Laurent ambassador for years, is the star of the campaign, which arrives shortly after her pregnancy announcement. Vaccarello is also coming off of an incredibly successful Cannes Film Festival run, where he debuted three films.

Taking to her Instagram Story, Bieber revealed that the campaign was actually shot while she was four months pregnant with her and Justin Bieber‘s first baby. Hailey, mom-to-be and the face of Saint Laurent’s new collaboration with Ray-Ban, appears in three key images for the upcoming season. In one, she poses in front of electric meters and wears a grey jumpsuit cinched with a brown belt to match the Le 5 À 7 Supple Small bag. The model also poses in front of a brick wall that contrasts her cargo-inspired tube top and pants, which are paired with a black version of the bag. In the final shot, Bieber sports a pantsuit ensemble that includes an oversized, off-the-shoulder button-up in a deep army green.

Take a look at the campaign images above.

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