New Balance Embraces the Return of Annual Grey Day Celebrations

Revealing a new campaign, short film, and schedule of events dedicated to the special occasion.

Footwear 
3,103 0 Comments

Officially falling on May 10, Grey Day has come to be known in the sneaker scene as a day dedicated to New Balance. Celebrating its legacy through its long-standing association with the color gray, the brand uses the occasion to explore how its enduring identity resonates with communities across the globe.

Garnering excitement for this year’s festivities, the brand releases a new short film titled “Grey Days”. The seven-minute feature sees the brand delve deeper into its influence on sneakerheads through the ages. With a combination of 1960s-style animation and recreations of stand-out historical moments, it shines a light on the forgotten sneaker stories of its past whilst honing in on its iconic silhouettes.

Following on from the release, the brand also unveils its new Grey Day campaign tapping artists Sainte and Cat Burns. In the visuals, Sainte sports the basketball-inspired 550 silhouette in a stone gray shade while Cat Burns adorns the new 574. The two models will be released alongside the gray-paneled 327 as part of New Balance’s core Grey Day offering. Similar to previous Grey Day celebrations, the brand will also be dropping a string of limited-edition models including the Fresh Foam X 1080 “Grey” and the District Vision x New Balance SC Elite v4.

Later this month, the brand will also host an intimate panel talk in Dubai. Joined by three visionary creatives, the discussion will explore how gray defines their practices and the wider sneaker culture today. Stay tuned to Hypebeast to find out about the dedicated events and upcoming releases happening in May.

To shop New Balance’s latest releases, head to its new Grey Shop on its website now.

Read Full Article

What to Read Next

Here’s What Went Down at New Balance’s Grey Day Celebrations in Dubai
Events 

Here’s What Went Down at New Balance’s Grey Day Celebrations in Dubai

Presented by New Balance
Hosting a panel talk with four multi-faceted creatives at an exclusive pop-up.

New Balance’s “Grey Days” Promises a Month of Gray Sneaker Drops
Footwear

New Balance’s “Grey Days” Promises a Month of Gray Sneaker Drops

Rolling out new models and updated older classics.

Official Look at the New Balance Kawhi 4 "Grey Days"
Footwear

Official Look at the New Balance Kawhi 4 "Grey Days"

Arriving later this week.


New Balance 1906L Arrives in "Grey/Silver"
Footwear

New Balance 1906L Arrives in "Grey/Silver"

The second colorway for the inline loafer.

iFi's GO Bar Kensei is a Premium DAC Crafted from Japanese Steel
Tech & Gadgets

iFi's GO Bar Kensei is a Premium DAC Crafted from Japanese Steel

A tiny but powerful digital-to-analogue converter that will take your wired headphones to new levels.

Copenhagen Fashion Week Reveals SS25 Lineup
Fashion

Copenhagen Fashion Week Reveals SS25 Lineup

Featuring 46 brands and institutions. 

Chief Keef Taps Sexyy Red, Tierra Whack and G Herbo for 'Almighty So 2'
Music

Chief Keef Taps Sexyy Red, Tierra Whack and G Herbo for 'Almighty So 2'

The follow-up to 2013’s ‘Almighty So.’

Actor Son Suk-Ku Is Burberry’s Latest Ambassador
Fashion

Actor Son Suk-Ku Is Burberry’s Latest Ambassador

Son starred in the blockbuster crime flick ‘The Roundup.’

Best New Tracks: Gunna, Chief Keef, Ice Spice and More
Music 

Best New Tracks: Gunna, Chief Keef, Ice Spice and More

10 music projects to dive into this weekend.


Sega Is Coming Out With a Battle Royale ‘Sonic’ Multiplayer Mobile Game
Gaming

Sega Is Coming Out With a Battle Royale ‘Sonic’ Multiplayer Mobile Game

Allowing for up to 32 players.

‘The Chi’ Returns With an Action-Packed Trailer for Season 6 Part 2
Entertainment

‘The Chi’ Returns With an Action-Packed Trailer for Season 6 Part 2

Lena Waithe’s longrunning show centers on life in Chicago’s Southside.

Palm Angels Puts a Fashion-Forward Stamp on F1 Miami Grand Prix
Fashion 

Palm Angels Puts a Fashion-Forward Stamp on F1 Miami Grand Prix

Presented by Palm Angels
Hosting a series of events and special releases on race day weekend.

Hypebeast Flea New York Vendor Spotlight: Strawberry Western
Fashion

Hypebeast Flea New York Vendor Spotlight: Strawberry Western

Strawberry Western melds Harajuku and kawaii inspirations, dipping its matching sets in loud, intentionally mismatched patterns to provide an inclusive, authentic take on activewear.

Gunna Reminds Us He's 'One of Wun' on Fifth Studio Album
Music

Gunna Reminds Us He's 'One of Wun' on Fifth Studio Album

A commendable yet lengthy delivery.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Content Not Available

Sorry, this content is not available in your location.