Hypebeast Flea New York Vendor Spotlight: Strawberry Western
Strawberry Western melds Harajuku and kawaii inspirations, dipping its matching sets in loud, intentionally mismatched patterns to provide an inclusive, authentic take on activewear.
Ahead of Hypebeast Flea New York on May 18 and 19, Hypebeast is spotlighting each of the event’s more than 30 vendors by giving an overview of their practice, their inspirations, and what they plan to bring to the event. Hypebeast Flea New York is free to attend — RSVP HERE
Strawberry Western can make anything look cute, from carabiners and water bottles to women’s workout gear. Launched in 2022 by Kisa Shiga and Eli Libman, Strawberry Western melds Harajuku and kawaii inspirations, dipping its matching sets in loud, intentionally mismatched patterns to provide an inclusive, authentic take on activewear that stands in stark contrast to the tired tropes associated with the “health & wellness” industry. Plus, they’re sustainable: each piece is crafted of fully recycled fabric.
Explain your brand to people who may not know you yet.
We are an alt activewear brand making clothing and accessories for people who want to feel super cute while being active. We use recycled materials in almost all our pieces which come in sizes XS-3XL. We’re inspired by kawaii culture + the rebellious ethos of OG Harajuku street style. We <3 music.
What about New York inspires you the most?
Queens :)
What have you got planned at Hypebeast Flea?
It’s been almost a year since we released a collection so we can’t wait to be there with our new spring and summer drop!! Also come play Dance Dance Revolution with us – we’re doing a giveaway with the top scorer!
What other vendors are you looking forward to checking out at Hypebeast Flea?
So many we’re excited to see, but definitely Shop Berriez since we’ve known them through IG for a while now but haven’t met IRL.
