xydrobe Teams With Harrods To Open First Multi-Sensory Virtual Reality Cinema

Aiming to redefine the essence of storytelling and entertainment.

Tech & Gadgets 
3,741 Hypes 0 Comments

xydrobe, a new and exclusive VR destination, has announced Harrods as the first retail partner to open its state-of-the-art multi-sensory virtual reality cinema, providing visitors access to a diverse program of immersive experiences from the world’s most coveted luxury brands.

Opening in June 2024, the fifth floor of the Knightsbridge landmark will feature the xydrobe VR Cinema, providing customers with an immersive 4D experience that aims to redefine the essence of storytelling and entertainment. The space will offer a unique platform that hosts a curated calendar of monthly experiences, where the world’s most loved brands share their narratives in a way that engages all the senses.

Additionally, the space will be able to house up to 20 guests at once, all of whom will be able to discover a new dimension of entertainment delivered by cutting-edge technology. The 4D capabilities of the experience will also provide top-class visuals shown through the highest-grade VR headset — providing sensations of wind, temperature, immersive surround sound, and a variety of scents.

Co-founded by Nell Lloyd-Malcolm, Isabella Gallucci, and Michael Pegrum in November 2021, the opening of xydrobe at Harrods becomes their most ambitious expansion to date, with their collection of VFX content and immersive virtual reality experiences working with brands such as JW Anderson, Manolo Blahnik, Givenchy and most recently Dr. Barbara Sturm.

Take a closer look at what’s to be expected from the new xydrobe installation at Harrods above and be sure to check it out when it opens in June.

Read Full Article

What to Read Next

Bamford London Celebrates Harrods’ 175th Anniversary With a Gold and Green Snoopy Timepiece
Watches 

Bamford London Celebrates Harrods’ 175th Anniversary With a Gold and Green Snoopy Timepiece

A limited-edition of 100 pieces.

White Mountaineering Teams Up With Timberland to Rework Three Classic Models
Footwear

White Mountaineering Teams Up With Timberland to Rework Three Classic Models

The 3-Eye Lug, Euro Hiker and Motion Scramble.

18 East Teams with Padmore & Barnes To Create All-New Oakledge Hiker Low Shoe
Footwear

18 East Teams with Padmore & Barnes To Create All-New Oakledge Hiker Low Shoe

18 East’s fourth collaboration with Padmore & Barnes is a notable first: namely that it’s the first time P&B has produced an entirely new silhouette for a partner.


Ryan Gosling and Emily Blunt's 'The Fall Guy' Projected To Open With $28 Million USD
Entertainment

Ryan Gosling and Emily Blunt's 'The Fall Guy' Projected To Open With $28 Million USD

Falling short of its at least $30 million USD expectations.

Noah Settles Into Spring With New April Drop
Fashion

Noah Settles Into Spring With New April Drop

Furthering its versatile, prep-leaning style.

Peggy Gou Announces Long-Awaited Debut Album ‘I Hear You,’ Releases Single “1+1=11”
Music

Peggy Gou Announces Long-Awaited Debut Album ‘I Hear You,’ Releases Single “1+1=11”

Along with the Olafur Eliasson’s first music video.

PUMA and Quiet Golf's First-Ever Collaboration Shows How Less Is More
Golf

PUMA and Quiet Golf's First-Ever Collaboration Shows How Less Is More

A throwback wardrobe demonstrating restraint in pattern and color choices.

Venezia FC Announces Official Partnership with Denim Label Cycle
Fashion 

Venezia FC Announces Official Partnership with Denim Label Cycle

Presented by Cycle
Merging their shared Italian heritage.

Hypeart Visits: Alvin Armstrong Paints the Magic of the Black Experience
Art

Hypeart Visits: Alvin Armstrong Paints the Magic of the Black Experience

From sports to the Coast Guard, acupuncture to painting, the Brooklyn-based artist reveals his nonlinear journey into the art world.


The North Face’s Latest NSE Collection Explores Its Past To Define the Future
Fashion 

The North Face’s Latest NSE Collection Explores Its Past To Define the Future

Presented by The North Face
Tapping into its mountain archives for inspiration.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Palace, Louis Vuitton, The North Face, Junya Watanabe MAN, Oakley and more.

Birkenstock’s New Suede Pack Honors the Enduring Style of the Heritage Fabric
Footwear 

Birkenstock’s New Suede Pack Honors the Enduring Style of the Heritage Fabric

Presented by Birkenstock
Discover the latest Zürich, Boston, and Arizona iterations in Hypebeast’s edit now.

Domenico Formichetti's PDF Releases the "BEND" Silver Ring
Fashion

Domenico Formichetti's PDF Releases the "BEND" Silver Ring

Available later this week.

Urs Fischer Meditates on the Ephemerality of ‘Beauty’ in Gagosian Exhibition
Art

Urs Fischer Meditates on the Ephemerality of ‘Beauty’ in Gagosian Exhibition

On view in Paris until May 25.

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.