Venezia FC Announces Official Partnership with Denim Label Cycle
Merging their shared Italian heritage.
Continuing to add to its long list of sought-after fashion collaborations, heritage Serie B club Venezia FC has announced Italian label Cycle as its official denim partner for the 2023/24 season.
Embracing the “Made in Italy” ethos, Cycle launched in 2000 with its founding principles of reinventing the life cycle of products using traditional materials and finishes through a contemporary lens. It has since catapulted within the luxury denim space – working with local and global artisans as well as renowned textile manufacturers to perfect its craft.
Teaming up with the fashion-forward Venezia FC was a no-brainer. Both hailing from the northeast Italian region of Veneto, the two entities share a unique relationship with the coastal province. The collaborative kit, which debuted on the pre-match jerseys earlier this year, sees Cycle’s logo emblazoned across the chest alongside the team’s iconic orange, black, and green stripes.
“It is with great pleasure that we welcome Cycle among our partners,” Filippo Antonelli, Sporting Director & General Manager of Venezia FC says. “A dynamic reality in the world of fashion that tells the story of jeans and Made in Italy, oriented towards a young audience that Venezia FC cares about in particular. We are proud to be able to collaborate with Cycle, with the certainty that this partnership will create important growth opportunities for both brands.”
The accompanying campaign is fronted by Venezia FC’s star players Gianluca Busio, Francesco Zampano, Nicholas Pierini, and Tanner Tessmann, and the visuals are set to the backdrop of historic Italian architecture that captures them sporting the new kit complemented by Cycle’s signature denim jeans to highlight its everyday lifestyle look.
Check out the campaign images in the gallery above. For more information on the Venezia FC x Cycle partnership, visit the brand’s website.
