The Hundreds' Adam Bomb Label Reveals Spring Collection
Spanning new graphics and cut-and-sew garments.
The Hundreds‘ infamous Adam Bomb is beginning to take on a life of his own. The imprint’s instantly recognizable insignia is so much more than such, with the label officially announcing the “Adam Bomb” sub-label last fall. Adam Bomb continues to lean into its (his?) design ethos in the Spring 2024 collection, which sees the budding brand establish itself as more than just a trusted graphic outfitter.
In the Spring 2024 collection, Adam Bomb presents a lineup of graphic tees and hoodies among a bevy of seasonal cut-and-sew pieces. The fleece Townstooth Crewneck takes an all-over distorted checkered pattern and sees an embroidered Adam Bomb on the chest. It comes with matching Townstooth Painter Pants, which feature an embroidered Adam Bomb popping out of the back pocket.
“We noticed early that Adam Bomb was taking on a life of his own. Initially, I’d drawn him as our mascot, like you’d imagine the Michelin Man or the Geico gecko,” Bobby Hundreds wrote in an Instagram caption.
“But with the rise of cartoony graphics in the College Dropout / Bape / ‘80s retro era, the market was demanding our sidekick more than “The Hundreds” itself. I write about this in my book, but there were even a few years there where our biggest hit single was eclipsing the better part of our work. Ben and I made the decision to free Adam Bomb and grant him his own platform, universe, and brand.”
Check out the lookbook in the gallery above, and shop the full collection on The Hundreds’ official webstore.
