Reebok x PLEASURES Connect for “Not Guilty” Capsule Collection
A portion of the proceeds to be donated to the Last Prisoner Project.










Reebok has linked up with longtime collaborator, PLEASURES to co-create their latest “Not Guilty” capsule collection. The collaboration intends to shed light on the current systematic inequities that affect those related to the cannabis industry in the U.S. In showing their support, a portion of the proceeds will be donated to the Last Prisoner Project.
Making up the capsule is a compact lineup featuring a hoodie, T-shirt, shorts and bright green Reebok Club C Bulcs. A chartreuse-like neon green is spotted as accents and iconography across the clothing lineup, creating a stark and vivid contrast to the pieces’ stealthy black colorway. The hoodie boasts a relaxed fit, kangaroo pocket and three-panel hood, complete with ribbed cuffs and hem. Reebok’s logo is highlighted in bright green on both sleeves, while a repeating motif of PLEASURES’ logo decorates the neckline.
The boldly-colored Club C Bulcs arrives in a hairy suede and nylon upper, where its textural contrast adds a touch of layer to its tonal build. White shoe laces, piped details, foxings and cut-away PLEASURES logo on the lateral quarters further enhance the sneaker’s visual presentation, making its unique hue pop. The kicks are complete with brown gum soles, topped with reinforced rubber top caps.
Prices range from $50 – $130 USD, the Reebok x PLEASURES “Not Guilty” Capsule collection is now live and available to shop via PLEASURES’ online store.
Watch the campaign video for the collaboration below.
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