Woolrich Outdoor Label SS24 Channels “The Serenity of Stillness”
Time to get outside and take a hike.
Woolrich has an affinity for outdoor dressing. That hasn’t changed since the company’s founding. But with each passing year and collection, the brand continues to refine the vision whether it’s through completely new styles or even the smallest of tweaks. So the brand’s attention to balance is what continuously keeps the design styles fresh and true. In line with keeping matters fresh, Woolrich Outdoor Label has revealed its new Spring/Summer 2024 collection.
Entitled “The Serenity of Stillness,” the collection leans into nature’s peaceful and healing qualities – encouraging the wearer to take a break from the business of everyday life. Designed in Japan, the new collection looks to the brand’s archives to weave a story of history, heritage and contemporary functionality. But to further bring the collection to life, the brand centered on fly fishing, camping and hiking activities to orient the design themes.
Across the wardrobe is a selection of core pieces across outerwear, knitwear, button-down tops, relaxed pants, shorts and more. Of course, outerwear serves as a key category as it spans jackets, parkas, vests and quarter-zip pullovers. Special outerwear highlights include the GORE-TEX 3L Ripstop Bush Parka and the Freedom Parka. The range of outerwear pieces see ripstop, Taslan nylon and cotton fabrications – incorporating natural and synthetic fibers.
Take a look at the collection in the gallery above. Woolrich’s Outdoor Label SS24 is available online and at select Woolrich stores.
