RIMOWA Names Jay Chou as New Global Ambassador

The first Mandopop artist to represent the brand.

Fashion
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RIMOWA has announced the “King of Mandopop” Jay Chou, as its latest global ambassador. Marking a collaboration that celebrates the convergence of luxury travel and unparalleled artistic achievement. Chou’s influence stretches across the globe, from hits across 15 studio albums that have defined the Mandopop genre, to his notable appearances in Hollywood blockbusters like The Green Hornet and Now You See Me 2, showcasing his versatility and global appeal.

“Jay Chou not only embodies all these values but is someone who we admire for his global impact as an artist. It’s an honor to welcome him as a RIMOWA global ambassador,” stated Hugues Bonnet-Masimbert, CEO of RIMOWA. This endorsement highlights the mutual respect and alignment between Chou’s artistic journey and RIMOWA’s brand ethos.

The collaboration between Jay Chou and RIMOWA is set to inspire travelers around the globe. With Chou’s vast influence and RIMOWA’s innovative approach to travel, this partnership is poised to elevate the brand’s presence, especially in the Chinese market, encouraging a new generation to explore the world with confidence and style.

 

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