COS To Stage SS24 Runway Show in Rome This Month

Against one of the Italian capital’s recently renovated 15th-century buildings.

Fashion
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London fashion brand COS has revealed plans to present its Spring/Summer 2024 collection in Rome later this month. The experimental design label, which boasts more than 250 stores in 47 different countries, will meet its international clientele in the Italian capital on March 26.

“With a continued focus on craftsmanship and enduring design, the presentation will combine the brand’s latest Atelier capsule and mainline collection, set against the backdrop of one of Rome’s historic recently renovated 15th century buildings, marking the first time the venue has opened its doors in such a way,” the brand said in a statement, before noting that it would reveal more information, including the show’s exact location, in due course.

COS has traveled outside of the U.K. to present its collections in the past. The brand, born under the H&M Group in 2007, made its New York Fashion Week debut in 2022, with a Fall/Winter 2022 show. In September of last year, the label returned to the American fashion capital to reveal its Fall/Winter 2023 collection, which was defined by minimalist design codes and material innovation.

COS’ Spring/Summer 2024 show is scheduled to commence at 3 p.m. CET on March 26. The runway will be livestreamed on COS’ Instagram and TikTok channels. A portion of the line will be available for purchase following the show.

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