Coach Welcomes Jayson Tatum as New Ambassador
Championing style on and off the court.
Coach announces Jayson Tatum, forward-guard for the Boston Celtics, as its newest ambassador, aligning with the brand’s vision of expressive luxury. This partnership, embodying Coach’s “The Courage To Be Real” campaign, champions the essence of authenticity and bold self-expression, mirroring Tatum’s own story of resilience and ambition in the face of adversity. “This partnership is a bit of a full circle moment for me,” Tatum shared, emphasizing his journey of pushing boundaries and his excitement to collaborate with a brand that celebrates individuality.
Featured in Coach’s Spring 2024 Campaign, Tatum is showcased amidst dreamy, pastel landscapes, wearing standout items like the “Jackson Watch” and “Gradient Keyhole Square Sunglasses,” which reflect Coach’s commitment to craftsmanship reimagined for today’s expressive generation.
Coach Creative Director Stuart Vevers expressed, “Jayson is an inspiring individual who captures the spirit of confidence and authentic self-expression at the heart of Coach.” This collaboration not only highlights Tatum’s unique style but also amplifies Coach’s mission of inspiring people to explore and express their identities with confidence, showcasing the power of authenticity and style.
