Chet Lo Rings in SS24 With Seductive New Campaign
With the collection out now.
As the winter chill slowly begins to fade and the days get longer minute by minute, Chet Lo is preparing for the Spring/Summer 2024 season. So to ring in its new collection, the brand has released a seductive new campaign.
The SS24 collection is entitled ‘HAAM4SAP1” SALTY: PORNOGRAPHIC: DIRTY,’ so it only makes sense that the new campaign matches its sentiment. To fuel the new wardrobe, Lo looked to the ancient Chinese erotic art and the Japanese art form of Shunga. Previously, Lo believed these notions were taboo, but with the collection he both explores and celebrates the desires of sexuality and acts of love.
Shot by Nicole Chen, the campaign reveals the collection’s gambit of tailored pants, halterneck knit dresses, double-layered knit mini dresses, pieces cast in sexy prints, tailored pieces like blazers, maxi skirts and more. Of course, the collection also sees Lo’s signature spiky fabrications across dresses, skirts and sleeveless tops. Additionally, the collection nods to Shibari, which is a modern Japanese from of rope bondage for fantasy play, trust binding and meditation.
Take a look at the seductive and sexy new campaign in the gallery above. Chet Lo’s SS24 collection is available now on the brand’s website.
